Get Empowered & Unlock Your Full Business Potential.
Build the strategies to drive profitable growth.
I know your struggle... You have a good idea and big goals, but you're not making real progress. Entrepreneurship is not for the faint of heart.
You're overwhelmed with trying to figure out your next step.
You're constantly busy, but not moving forward.
You're not clear how to drive traffic or build your brand.
Imposter syndrome is a beast.
Ready to take charge
& gain clarity?
How We'll Work Together
Strategic Planning
Develop clear actionable strategies that align with your vision & set the foundation for sustainable growth. With a clear action plan in place, regain control and become confident that you are clear on what to do to drive your business.
Accountability & Support
Accountability to keep you on track, focused & motivated. Guidance to overcome your unique challenges, a cheerleader to celebrate the wins, and support to help you push through moments of self-doubt.
Your brand positioning & market strategy is so much more than your brand colors and logo. Take control of how your customers view your brand, the price your products command & develop a clear strategy defining how you communicate with your audience.
Measurement & Annual Planning
Brand Strategy & Marketing
Together, we'll break down long term goals into manageable short terms tasks. Set clear priorities & define metrics for success and track progress against them to ensure you're focused on the most important parts of your business.
It's time to stop playing small and build the foundation for a thriving business.
Who am I?
A mom.
A former mental health therapist.
A Coke Zero drinking, constantly dancing, gym loving, reality tv junkie.
An experienced strategist with 12+ years leading multibillion dollar corporate brands.
Here's the deal. Yes.... I can leverage proven frameworks & strategies used by Fortune 500 companies to help your business grow. Together, we'll develop clearly defined strategies and metrics to track your progress & ensure you're only focused on tasks that will help your business grow.
My real superpower, though? I get people. I see the person behind the business and take a tailored, people-focused approach, so you can push past the doubt and imposter syndrome and achieve tangible results. I am a straight shooter who will hold you accountable to take imperfect action, help pull you out of your head and unproductive cycles, and serving as a sounding board as you manage the unique challenges of running a business.
TO ACTION
My mission is to empower women to get clarity, build brands and generate revenue so they can build the lives they dream of.
Brand Experience Includes:
Add Speed Stick, QN, Sparkle, Palmolive
Imagine feeling confident, clear & excited about your strategy?
”Working with Karina exceeded our expectations! The expertise and knowledge she brought was so helpful! She pinpointed some mistakes we made, provided direction and helped us see things through a different set of eyes. We were all across the board and she funneled to us our marketed and helped us working on giving our company an identify. We can even see why our previous business did not succeed after doing this work with Karina! She helped us set up our business strategy, which was critical, helped us focus on the goals and showed us what we needed to do next. Before working with her, we were being inconsistent in our approach. Things didn't match and we were being fragmented. You do not understand the magnitdue of how she can help! We trusted her with our business, our baby. We did not know what to expect and everything exceeded our expectation. She was the missing piece to jumpstart this. Having the creativity and guts is not enough to make your business grow! You need to surround yourself with great people. She has the experience, credentials and knowledge, and brings so much to the table."”
I loved working with Karina. It was refreshing working with someone who understood my space as a mom with toddlers. Before working with her, I did not have a strategy in place. I am now clear on my brand message - how my brand is different and how to communicate that, and what steps to take to better position the brand. Before, I would post content with no set plan. [I now know the content strategy to communicate my brand message]. I would definitely recommend working with Karina! She encouraged me to keep going, especially now that I have a strategy in place, and helped me see my weaknesses and helped me better assess them. One thing I failed to notice is that having a brand is all about connecting and understanding the customer and I did not consider the customer journey. Karina taught me to tap into what me start this brand and get to the root of the problem for my target customer.
What Others Are Saying...